Major Project II
Major Project II
Bachelor of Design （Hons） in Creative Media
Major Project II
- Brand name
- Brand Logo
Recreate the brand logo and determine the font style to be used for the logo.
Establish your own brand atmosphere and ensure that all subsequent content aligns with this brand atmosphere.
When creating the image of a brand, it is important to ensure that the style is in line with the brand's atmosphere. The application of certain elements should not be overly intense. For example, when designing other products related to cats, excessive use of these elements may make customers think that this product is for pet supplies.
- Brand name
- Brand Logo
- Brand slogan
- We need to modify the logo. Firstly, cats are not an animal that can make people relax or feel happy, and not everyone likes cats.
- Secondly, cats cannot be associated with perfume brands. There is no perfume brand on the market that uses the image of a cat or cat paws as its logo.
- If we need to stick to this idea, we need to approach it from other angles and explain the connection between cats, perfume, and emotional healing.
Feedback Back
Combine the previous cat logo elements with the current text logo.
Switch the pure text logo to a combination of text and image.
Don't overly pursue sophistication; make the entire brand look more elegant.
Revise the packaging. Imagine how to make it so that if someone buys this box, they won't want to throw it away.
- Brand logo
- Brand Packaging
Design all items to have a connection with the logo.
Reconsider the brand outline and start from scratch step by step.
After designing the packaging, it is necessary to consider whether, if you were a customer, you would purchase and keep this product.
Determine the brand atmosphere. How does this brand look like?
When designing the packaging and incorporating elements of the four seasons, it is necessary to make it immediately obvious to the viewer which season the box is associated with.
- Brand Packaging
- Brand Packaging (set)
Add a wave-like effect to the packaging to simulate the scent of flowers.
Add a similar flower-like effect on the side of the social media and reformat the text.
Representing this brand with cats and each season's fragrance with flowers.
Design some advertisements for the brands, such as bus advertisements, billboards, and elevated advertisements.
Standardize the font on the packaging.
Modify the elements of the summer packaging to make it more in line with the design.
The size of the invoice is too large, and the font is also too big, which is inconvenient.
The large packaging and the small packaging need to be adjusted to fit more closely.
Update the brand outline.
- Brand Packaging
- Brand Packaging （set）
- Perfume Bottle
- Poster
- Web
- Social Media
- Business Card
- Fragrance Card
- Brand Guidebook
Figure6.2: Brand Packaging 2
It is necessary to pay attention to the transmission of information. Use a bright background with dark text, or a dark background with bright text.
When people are outside, they have less time to see the posters, so the information on the posters can be less but more prominent. When people are indoors, they spend more time looking at the posters, so it is possible to present the information more densely.
- Brand Packaging
- Brand Packaging （set）
- Perfume Bottle
- Poster
- Web
- Social Media
- Business Card
- Fragrance Card
- Invoice
- Brand Guideline
Fragrance Card
- Add two new types of packaging.
- Correct the spelling mistakes on the aroma test card.
- Add name-bearing business cards.
Recreate the brand logo and determine the font style to be used for the logo.
Establish your own brand atmosphere and ensure that all subsequent content aligns with this brand atmosphere.
When creating the image of a brand, it is important to ensure that the style is in line with the brand's atmosphere. The application of certain elements should not be overly intense. For example, when designing other products related to cats, excessive use of these elements may make customers think that this product is for pet supplies.
- We need to modify the logo. Firstly, cats are not an animal that can make people relax or feel happy, and not everyone likes cats.
- Secondly, cats cannot be associated with perfume brands. There is no perfume brand on the market that uses the image of a cat or cat paws as its logo.
- If we need to stick to this idea, we need to approach it from other angles and explain the connection between cats, perfume, and emotional healing.
Combine the previous cat logo elements with the current text logo.
Switch the pure text logo to a combination of text and image.
Don't overly pursue sophistication; make the entire brand look more elegant.
Revise the packaging. Imagine how to make it so that if someone buys this box, they won't want to throw it away.
Design all items to have a connection with the logo.
Reconsider the brand outline and start from scratch step by step.
After designing the packaging, it is necessary to consider whether, if you were a customer, you would purchase and keep this product.
Determine the brand atmosphere. How does this brand look like?
When designing the packaging and incorporating elements of the four seasons, it is necessary to make it immediately obvious to the viewer which season the box is associated with.
Add a wave-like effect to the packaging to simulate the scent of flowers.
Add a similar flower-like effect on the side of the social media and reformat the text.
Representing this brand with cats and each season's fragrance with flowers.
Design some advertisements for the brands, such as bus advertisements, billboards, and elevated advertisements.
Standardize the font on the packaging.
Modify the elements of the summer packaging to make it more in line with the design.
The size of the invoice is too large, and the font is also too big, which is inconvenient.
The large packaging and the small packaging need to be adjusted to fit more closely.
Update the brand outline.
It is necessary to pay attention to the transmission of information. Use a bright background with dark text, or a dark background with bright text.
When people are outside, they have less time to see the posters, so the information on the posters can be less but more prominent. When people are indoors, they spend more time looking at the posters, so it is possible to present the information more densely.
- Add two new types of packaging.
- Correct the spelling mistakes on the aroma test card.
- Add name-bearing business cards.
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