Interactive Design - exercise 1&2

Interactive Design - exercise

Ke Bo Zhi / 0362533

Bachelor of Design (Hons) in Creative Media 

exercise

INSTRUCTIONS

EXERCISE

web pages analysis

FIRST

Introduction

In modern life, the choice of furniture is not only about function, but also reflects personal lifestyle and aesthetics. The design style of a website that promotes furniture is particularly important. This article will analyze a minimalist furniture promotion website and discuss its design features, advantages and disadvantages, and possible improvements.

Website design features

1. Minimalist layout

The website adopts a minimalist design with a clear overall layout. Each element of the page has been carefully selected to avoid unnecessary decorations and complex patterns. The main navigation bar is concise and clear, usually with only a few main categories, such as "living room furniture", "bedroom furniture", "office furniture", etc., so that users can quickly find the products they need.

2. A lot of white space

The large amount of white space used in website design enhances visual comfort and allows users to focus on the product itself. White space not only makes the content appear neater, but also makes the website load faster and improves the user experience.

3. Unified color tone

The color matching of the website adopts a unified neutral tone, such as white, gray and wood color, which makes the product display more prominent and avoids color conflicts.

4. Clear product display

Product pages usually contain high-quality pictures and concise descriptions. The detailed pictures of each product are clearly visible, and users can use the zoom function to view the texture and material of the furniture. At the same time, important information such as price, size, and optional colors are clear at a glance, reducing the user's choice confusion.

Advantages Analysis

1. User-friendliness

Minimal design greatly improves user-friendliness. Clear navigation and layout make it easy for users to find the information they need, reducing the search time on the website. This intuitive design attracts more potential customers and enhances the shopping experience.

2. Focus on the product itself

By reducing visual interference, users can focus more on the product itself. This approach helps to improve conversion rates and makes it easier for users to make purchasing decisions.

3. Fast loading speed

Minimal design usually means fewer page elements, which makes the website load faster. In today's mobile device popularity, fast loading is the key to improving user satisfaction.

4. High brand recognition

The simple style makes the brand image more distinct. The unified visual style and color tone help to enhance brand recognition and allow users to easily remember the brand among many competitors.

Disadvantages

1. Insufficient information

Although the minimalist style is simple, it may lead to the lack of some information. When choosing furniture, users may need to know more about usage scenarios, maintenance knowledge or user reviews in addition to basic parameters. If this information is not fully displayed, it may affect the user's purchase decision.

2. Single visual experience

Browsing minimalist websites for a long time may make users feel visual fatigue because of the lack of changes and layers. This single visual experience may lead to a decrease in user interest and affect the user's stay time.

3. SEO optimization limitations

Minimalist websites may have certain limitations in search engine optimization (SEO) due to relatively less content. The lack of rich text content and diverse keywords may lead to a decrease in the website's exposure.

Improvement suggestions

1. Increase content depth

To make up for the problem of insufficient information, consider adding more detailed information to each product page, such as usage scenarios, matching suggestions, user reviews, etc. At the same time, you can increase the depth of website content by adding blogs or information sections to provide practical articles on furniture selection and maintenance.

2. Add interactive elements

Adding interactive elements to website design, such as 360-degree product viewing, virtual trial functions, or user comments and rating systems, can enrich the user experience and allow users to interact more deeply with products.

3. Optimize SEO strategies

To solve SEO optimization problems, you can appropriately add keywords to the page while maintaining a simple style. By writing relevant blog posts and guides, you can enhance the content diversity of the website and improve search engine rankings.

4. Improve visual hierarchy

Consider increasing the visual hierarchy of the page through subtle color changes or graphic elements. Appropriate dynamic effects or visual focus can attract users' attention and reduce visual fatigue.

web page link： https://poltronificioriva.it/

SECOND