Minor Project
CONTENT
- INSTRUCTION
- LECTURE
- PROJECT1
- PROJECT2
- FINAL PROJECT
- FEEDBACK
- REFLECTION
INSTRUCTION
LECTURE
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
PROJECT1
- Select a Topic
- Component Team
- Information Collection
- Communication Meeting
- Simulated Target Users
- Questionnaire and Interview
- Organize Data and Draw Conclusions
- Collect ideas / Customize Plans
- Finished Product
Select a Topic / Component Team
In the first class, we learned about the tasks and procedures of this course. After deciding on the chosen topic, we formed a group.
- Kang Shu Ying
- Xiao Tong
- Wang Zi Long
- Ke Bo Zhi
- Liu Cheng Rui
Information Collection
First of all, in class we collected some information about tires and the company respectively, in order to have a more thorough and deeper understanding of this project.
Fig1.1： Information Collection
In the second week, we held brief meetings with four different engineering teams. This process enabled us to understand the principles of the product and the requirements of the engineering teams. Eventually we decided to collaborate with Group Synergy led by Boon Hean.
Fig1.2 ：Communication Meeting
Fig1.3 ：Communication Meeting
Simulated Target Users
Fig1.4 ：Simulated Target Users
We made another revision to the information about the user roles.
Fig1.5 ：The modified user role
After completing the simulation of the target users, we began to prepare the user journey map and recorded the needs and behaviors of different users corresponding to different operations.
Fig1.6 ：USER JOURNEY MAP1
Fig1.7 ：USER JOURNEY MAP2
Fig1.8 ：USER JOURNEY MAP3
Questionnaire and Interview
Fig1.9 ：Questionnaire and Interview
Organize Data and Draw Conclusions
After reaching our target audience, we conducted offline interviews and questionnaires respectively.
Fig1.11 ：Questionnaire score difference data statistics
Fig1.12: Interview data collection
Organize Data and Draw Conclusions
After completing the questionnaire and conducting the interviews, we collected the data and filled in the conclusions we had drawn into the corresponding tables.
Fig1.13: insights discovery
Fig1.14: problem statements
Fig1.15: How Might We ...?
Collect ideas / Customize Plans
Fig1.16: Ideation 1
Fig1.17: Ideation 2
Fig1.18: Final Idea
We are planning to design a new logo that matches the brand and create a poster with the slogan "More KM, Less RM".
References and Mood Boards
Fig1.19: font and logo
Fig1.20: Key Visual and Mood Board
Campaign Masthead
Fig1.21: logo 1
Fig1.22: logo 2
Fig1.23: logo 3
Fig1.24: White on black background
Campaign Key Visual
Fig1.25: Campaign Key Visual
Proposal Slide
Fig1.26: Proposal Slide
PROJECT 2
After conducting several consultations and meetings with Mr. Mike and the engineering team, we determined the project content of this event as well as all the tasks that needed to be accomplished.
- Plans and Reference Schemes
- Campaign Masthead
- Campaign Key Visual
- Billboards and Bridge Banners
- Reality and the In-Store Effect
- QR code and "The Smart Lane Crew" Sign-Up
- Social Media Posts
- Website login page
- Car stickers
- Merchandise for crew members
- T-shirt
- Screen Display Animation
- POP-UP Booths
- GUERILLA MARKETING IDEA
Fig2.1: Venue layout and equipment setup
Fig2.2: Social Media post
Fig2.3: Website
Fig2.4: Website & APP
Fig2.5: Crew Merch 1
Fig2.6: Crew Merch 2
Campaign Masthead
Fig2.7: logo 1
Fig2.8: logo 2
Fig2.9: logo 3
Fig2.10: White on black background
Campaign Key Visual
Fig2.11: Key Visual
Billboards and Bridge Banners
Fig2.12: billboards1
Fig2.13: billboards2
Fig2.14: billboards3
Reality and the In-Store Effect
Fig2.16: Mirco-Activation booth
QR code and "The Smart Lane Crew" Sign-Up
Fig2.17: QR code
Fig2.18: "The Smart Lane Crew" sign-up
Fig2.19: mockup 1
Social Media Posts
Fig2.23: Teaser Post
Fig2.24: Smart Lane Post
Fig2.30: Promotional post 1
Fig2.31: Promotional post 2
Fig2.33: Promotional post 4
Car stickers
Fig2.36: car sticker Display on the vehicle
Fig2.37: car sticker Display on the vehicle
Fig2.38: car sticker Display on the vehicle
Merchandise for crew members
T-shirt
Fig2.40: White T-shirt
Screen Display Animation
Screen display animation link: MP car animation – Figma
Fig2.44: Screen display animation.
Mr. Mike told us that we needed to expand some additional offline promotion methods because the offline promotion is more effective. So, we planned some offline activities.
POP-UP Booths
Fig2.45: Mockups
Fig2.46: Mockups
Fig2.47: Offline
Fig2.48: Offline
GUERILLA MARKETING IDEA
Fig2.49: idea
Fig2.50: mockup
FINAL PROJECT
FEEDBACK
week1
We have identified the topic and formed the team.
week2
I, together with the newly joined team members, attended a meeting with students from different engineering colleges, and determined the plan process and goals.
week3
In the third week, we conducted a simulation of the target audience and designed a questionnaire survey as well as interview questions.
week4
The data of the simulated users is not accurate and formal enough, and more data needs to be added.
week5
Place particular emphasis on the tasks of questionnaire surveys and interviews.
week6
Revise the questions in the questionnaire, ensuring that the statements are clear and choosing a more appropriate platform to distribute the questionnaire.
week7
Sort out all the data from the questionnaires and interviews and write down five conclusions.
week10
Be sure to pay attention to the usage method and size of the equipment. We cannot simply ignore this issue.
week11
All artworks need to be in line with their own theme slogan "More KM, Less RM - Smart Lane ".
week13
Continue to advance the project and complete the web login page.
week14
Merge all the artworks and create them into a Google document.
Reflection
Experience
In this course, we collaborated with the engineering team to present their designed tire friction simulation device in a visual way. During this process, we encountered a series of problems, mainly related to communication and interaction. When creating the 3D model of the device, we were unable to showcase all the details of the device. Through this process, we gained valuable experience.
Observation
During the process of collaborating with the engineering team, we discovered that we didn't have a thorough understanding of the technical knowledge related to the device. Mr. Mack told us that we needed to communicate more actively with the engineering team. We are responsible for the design, while the engineering team's job is to ensure that we have a clear understanding of all the information about the device. Only by having a complete understanding of what we are doing can we achieve a more accurate and smoother outcome.
Findings
This course collaboration has made me realize that the most important thing in cross-team cooperation is to communicate with each other. When encountering problems, one should promptly ask questions and communicate. Only by understanding each other can everything go smoothly.
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