Major Project I

Major Project
Ke Bo Zhi / 0362533
Bachelor of Design (Hons) in Creative Media 
Major Project I 

INSTRUCTIONS

 

Task Process

Week 1 ：Planning and association

• Brand name
• Brand purpose
• The concept of brand
• Target audience
• Rough summary

In the first week, we discussed the brand positioning, brand concept, brand purpose and target audience

Brand name

After selecting these brand names, we conducted another poll and Brandify was selected as our brand name.

1. BrandUp
2. ⁠BrandLab
3. ⁠Brandify
4. ⁠Branding Basics
5. ⁠Design Alchemy
6. ⁠BrandWorks

Brand purpose

Make brand design easier, everyone can do DIY through our products belong to their own brand.

The concept of brand

Make a brand toolbox, everyone can use the tools within the product to try and create their own brand step by step, so that brand design becomes simple, so that the design process becomes organized and interesting.

Target audience

Anyone who has no brand design experience as a student, merchant or is interested in brand design and wants to try doing their own brand only.

Rough summary

Week 2 ：Follow up the progress and discuss the brand logo and slogan

• Brand name
• Brand Logo
• Brand slogan

Brand name

In the second week we chose to change our brand name: [Marco Polo ]

Brand Logo

We made many attempts on the logo of the brand. At first, we chose two different fonts to design our logo, but later we found that it lacked some fun and personality, so we decided to design the logo by ourselves and made some sketches.

Sketch 1

Sketch 2

Sketch 3

Brand slogan

The following is the slogan of the brand we listed at that time.

• "Brandify – Build Your Brand, Your Way."
• "Branding Made Simple."
• "Your Brand, Your Identity, Your Rules."
• "Empowering You to Brand Smarter."
• "DIY Branding, Done Right."
• "From Idea to Identity, Effortlessly."
• "Brand Like a Pro – No Experience Needed!"
• "Unlock Your Brand’s Potential."
• "Turn Your Vision Into a Powerful Brand."
• "Make Your Mark, The Easy Way."

Week 3 ：Group presentation

In the third week, we gave a group speech report and made changes to our documents after the report.

Week 4 ：Follow up brand progress

This week we reworked our brand logo and got closer to the draft of the product content.

• Brand logo
• Product contents sketch

Brand logo

Sketch 1

Final edition

Product contents sketch

Commodity packaging

Brand guidebook

Color palette

Font ruler

Week 5 ：Follow up

This week, we consulted our lecturer and decided to revise our draft and add some content to make our product richer and more interesting.

Added content as well as updated drafts

Commodity packaging

Color palette and Font guide

Test list

Brand guidebook

FEEDBACK

Week 1

Week 2

Week 3

Week 4

Week 5

REFLECTION

Experience 

In this task, I found the importance of teamwork. When sharing my own opinions, I should combine the ideas of others and accept each other, which can greatly improve the efficiency of cooperation. I felt confused at the beginning of the task, but my group leader, team members and I encouraged each other and thought step by step to complete this stage.

Observation 

In this task, each team member gave full play to his or her good skills. We put forward ideas together to support each other and put forward suggestions to gradually improve our plan.

Findings 

I feel very happy about this task, because the whole process of the task was relaxed and happy, and the efficient communication between the team made the progress of the task very fast. Through this task we gained growth, patience and teamwork spirit.