Creative Brand Strategy Final Complication

CREATIVE BRAND STRATEGY - TASK 1A, 1B, 2&3 （Week 1 -Week 13）

Ke Bo ZHI / 0362533

Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media

INTRODUCTION

Task 1A

Task 1B(1)

Task 1 final vision

Task 2A

Task 2B

Task 2 final submission

Task 3 (touchpoints)

online

offline

Google cloud link:https://drive.google.com/drive/folders/1gEf1uXrdABB7p1JV9vITWwqCDznArFmW

REFLECTION

This creative brand strategy course gave me a more comprehensive understanding of brand building. From brand visual design to market positioning to consumer experience, I deeply realized that a brand is not just a logo, it is a comprehensive embodiment of brand value, emotion and culture. Especially in terms of design, I learned how to convey the core of the brand through elements such as color and fonts, while ensuring the innovation and consistency of the design.

Through analyzing cases, I understand how to turn creativity into practical strategies and optimize brand performance through data. I also realized that modern brands need to pursue not only commercial success, but also social responsibility, especially for the sustainable development needs of young consumers.

In general, this course not only broadened my brand strategy vision, but also improved my ability to combine creativity and strategy. In the future, I will pay more attention to details and consumer needs to develop innovative and sustainable brand strategies.