CREATIVE BRAND STRATEGY - TASK 2
CREATIVE BRAND STRATEGY - TASK 2
Ke Bo ZHI / 0362533
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media
Task 2
INSTRUCTION
LECTURES
Task 2A&B: Ideation & Design Direction
I had a lot of touchpoints in mind when I started this task, but I didn't have a lot of ideas about how to get customers to reach that touchpoint.
Activity analysis
Contact point analysis
After completing the activity analysis, I began to think about how to make my touch points rich and interesting, so I referred to several common touch points in daily life.
Under Ms. Li Lian's guidance, I decided to remove some touchpoints that were too traditional and similar, such as flyers and shopping websites.
FINAL SUBMISSION
Feedback
Experience
WEEK 4 FEEDBACK
I eliminate some contact points that are too backward or merge some repetition points that are relatively high. Lack of touchpoints for advertising and product packaging. The content of the ppt needs to be supplemented.
WEEK 5 FEEDBACK
Lack of promotional videos, promotional videos and contact points need to be carefully selected and described more carefully. When designing contact points, you need to describe the entire contact point flow.Reflection
I had a lot of touch points in mind when I started this mission, but when I was refining the program Ms. Li Lian told me that some of them were out of date, so I rethought the question. When selecting the contact point, it is also necessary to pay attention to the difficulty of the contact point within their own ability, otherwise it will increase the difficulty of this task.
Observation
In task 2, I found that touch points are an important part of branding activities. When selecting contact points and designing, we should always pay attention to the continuity of contact points, so that the entire activity process becomes smooth. In the design also pay attention to the consistency of the work.
Finding
Observation
In task 2, I found that touch points are an important part of branding activities. When selecting contact points and designing, we should always pay attention to the continuity of contact points, so that the entire activity process becomes smooth. In the design also pay attention to the consistency of the work.
Finding
In Task 2, I found that the selection and arrangement of touch points in rebranding is very important. I had some problems choosing my contact points, but after taking Ms. Li Lian's advice I had some good ideas.
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