Brand Corporate Identity - Task 4
Brand Corporate Identity - Task 4
Ke Bo Zhi / 0362533
Bachelor of Design (Hons) in Creative Media
Task 4, Exercise
Task 4: Brand Guideline
In Task 4, we need to complete an e-book on branding guidelines. The day before the course, I had a publishing design class, in which I learned what e-books are and the requirements of the task.
Brand Guideline Specifications
Dimensions: 1366 X 768 px
Brand Guideline
1) Brand Profile (Brand Story, Mission & Vision, Target Audience, Brand Value, Unique Selling Point, Brand Personality, Brand Positioning Statement)
2) Visual Guideline (Logo in Black & White, Logo in Reverse, Logo in color, Logo Space rationalization, Logo clear space, Logo with Strapline, Logo with Rationale, Logo Minimum Size, Logo Dos and Don’ts, Brand Primary and Secondary colors, Logo/Brand Typefaces, Patterns derived from Logo)
3) Application (Corporate Stationery: Business Card, Letterhead & Continuation sheet, Envelope, Invoice. Collateral: X4. Digital Presence: Website, Social Media. Environmental Graphics: XX)
Process
The first step in the task is to create an e-book outline, design the cover, table of contents and find some illustrations to beautify the content.
E-BOOK
JPG
Figure1.1：cover
Figure1.2：contents
Figure1.3：Brand profile
Figure1.4：Brand story
Figure1.5：Mission&Vision
Figure1.6：Target audience
Figure1.7：Brand value
Figure1.8：USP
Figure1.9：Brand personality
Figure1.10：Brand positioning statement
Figure1.11：Visual guideline
Figure1.12：Logo in Black & white
Figure1.13：Logo in reverse
Figure1.14：Logo in color
Figure1.15：Logo space rationalization
Figure1.16：Logo clear space
Figure1.17：Logo with strapline
Figure1.18：Logo with Rationale
Figure1.19：Logo size
Figure1.20：Logo dos & don'ts
Figure1.21：Brand color
Figure1.22：Logo typefaces
Figure1.23：patterns
Figure1.24：patterns
Figure1.25：patterns
Figure1.26：Application
Figure1.27：Corporate stationery
Figure1.28：Collateral
Figure1.29：Digital presence
Figure1.30：Environmental graphics
Figure1.31：End
PUBLISH ONLINE
E-BOOK LINK
Feedback
WEEK11
Experiment with color and typography combinations to find more illustrations that fit the content of your e-book.
WEEK12
Complete all navigation systems, ensuring that each button is functional and usable.
WEEK13
Supplement the number of buttons, improve the navigation system, check whether the font is correct, and ensure that the composition of the article is uniform.
Reflection
I learned a lot in this whole semester. In the beginning, my designs were always monotonous without much novelty. This is a serious problem for me. But after trial and error and the advice and ideas Ms. Lilian gave me, I came up with a basic combination that was difficult to keep my brand in the same style and not just the same. But after I completed the whole task step by step, I felt very relieved and satisfied, because I never believed that I could create my own brand. I will work harder in the future.
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