Brand Corporate Identity - Task 3

Brand Corporate Identity - Task 3

Ke Bo Zhi / 0362533

Bachelor of Design (Hons) in Creative Media 

Task 3, Exercise

INSTRUCTIONS

Task 3 Brand Identity

Brand Positioning

In this task, we need to make a ppt about brand positioning, collateral and artistic vision for the brand, and complete the task with accurate description and perfect information.

Logo Applications

• business card

At the beginning, I used the orange and green colors in the logo to reduce the transparency and then attached my monochrome logo as my business card. However, my lecturer told me that the frequent appearance of the logo would affect the overall vision, and it would easily mislead people to think that the logo is a map, which would reverse the primary and secondary.

Figure1.1：business card

Figure1.2：business card

I chose to change the background color of the business card to white, and then split the logo into some elements and typeset it on the business card. The color of the logo I chose was opposite to red and white.

Figure1.3：business card

Figure1.4：business card

Figure1.5：business card

Mockup

Figure1.6：business card

• writing paper

For the letter paper, I also used the same design method as the business card. I took white as the basis and red as the color of the logo. Then I took out the elements of tea leaves in the logo and type-sited them on my letter paper.

Figure1.7：writing paper

Mockup

Figure1.8：writing paper

• invoice

In the production of the first version of the invoice, there were too many problems in my font selection, because I neglected the relationship between primary and secondary, I put the introduction and signature too large, which led to the focus not being on the invoice data at the first glance, so I reduced the font, and made the font of the data bold and enlarged.

Figure1.9：invoice

Mockup

Figure1.10：invoice

• Envelope

For the production of the envelope, I used an older envelope format. Different from the current envelope opening facing up, my envelope opening was placed on the side, and the design method was the same as that of other products.

Figure1.11：Envelope

Mockup

Figure1.12：Envelope

Collaterals

• Packing paper bag

Figure2.1：Packing paper bag

Figure2.2：Packing paper bag

Figure2.3：Packing paper bag

• mark cup

Figure2.4：mark cup

Figure2.5：mark cup

• milk teacup

Figure2.6：milk teacup

• coaster

Figure2.7：coaster

• social network site

mobile phone

Figure3.1：mobile phone

webpage

Figure3.2：webpage

Environmental graphics

Figure4.1：environmental graphics

Figure4.2：environmental graphics

Figure 4.3：environmental graphics

Figure 4.4：environmental graphics

Figure4.5：environmental graphics

Poster campaign

Figure5.1：Poster campaign

FINAL SUBMISSION

Brand Profiling Slides

Artwork

Logo Applications

Collaterals

Environmental graphics

Poster campaign

Digital Presence

FEEDBACK

WEEK7

Redesign the brand story to refine the description of brand values and target customers

WEEK8

Check whether the layout is regular and whether the font is correct, the use of brand color and logo color needs to be accurate, do not arbitrarily change the maximum size of the logo and pay attention to the rules of brand design.

WEEK9

Remove some elements, do not use the logo as a decoration to enrich the senses, which will make the brand logo too repetitive, and people mistakenly think that it is not a logo.

WEEK10

The understanding of target audiences in different market segments needs to be improved. There is room for improvement in the conceptualization of brand value (not focusing too much on what the brand can offer, but as a fundamental belief of the business). The brand positioning statement needs to be revisited to accurately determine the offer, the target audience, and the USP. Focus on the order of titles and visual references to provide clearer ideas for brand applications. Multiple versions of the brand identity were used, making the brand identity weak and unclear. In the visual adaptation, the derivative is not clear, and the use is arbitrary (full fruit shape, only one fruit is used, lack of strengthening the trademark reality).

REFLECTION

In the process of this task, I was confused about many things, such as some brands of collateral and invoices. Although I met a lot of difficulties in the process of the task, I learned a lot from it. I became clearer about the rules of brand design and what should and should not be done. I feel very happy when the task is over, and I am willing to do some exercises related to this task in my spare time to improve my work library.