BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION
BRAND CORPORATE IDENTITY - FINAL COMPILATION & REFLECTION
Ke Bo Zhi / 0362533
Bachelor of Design (Hons) in Creative Media
FINAL COMPILATION & REFLECTION
INSTRUCTIONS
TASK1
Task 1: Breaking Brand
Week 1 - Week 3 (24.04.2024 - 08.05.2024)
TASK2
Task 2: Logo
Week 3 - Week 6 (08.05.2024 - 29.05.2024)
Task 2(A) | Logo Research & Analysis
Task 2(B) | Logo Design
GIF
Task 3: Positioning & Identity
Week 6 - Week 10 (29.05.2024 - 26.06.2024)
ARTWORK
Logo Applications
Collaterals
Environmental graphics
Poster campaign
Digital Presence
Task 4: Brand Guideline
Week 10 - Week 13 (26.06.2024 - 31.07.2024)
Week 10 - Week 13 (26.06.2024 - 31.07.2024)
PDF
PUBLISH ONLINE
E-BOOK LINK
REFLECTION
Experience
Observations
I learned a lot about design from this class. At the beginning of this course, I thought it was a course for other brands to promote. However, in the process of further study, I understood the methods, steps and rules of brand design. After we complete the design, we need to show a visual image of the brand, so that the customer can understand the general direction of the brand. At the beginning of the task, I always made mistakes but with Ms. Lilian's help I managed to complete the task step by step.
In task 1 and 2, I have a basic understanding of the steps of a brand design. In the process of brand design, the use of logo is related to the brand image, which is a very important point. In the brand design to ensure that all derivatives of the design style are similar but are single, which is also a very important part of the design.
A good brand image needs to have many aspects to support such as brand story brand value, target audience, USP, etc. In the design process, the most important thing we should pay attention to is the rules of brand design, which is the core of the entire brand design. I want to thank Ms. Lilian for letting me find the confidence to design, and I will continue to work hard.
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