Packaging & Merchandising Design - Final Project

Packaging & Merchandising Design - Final Project 

Ke Bo Zhi / 0362533

Bachelor of Design (Hons) in Creative Media 

Final Project 

INSTRUCTION

Final Project

Creating the Merchandises

Initially, I designed four different items: barbecue grill, knife and fork set, apron and mugs. But in the later activity plan, I changed my idea, replaced my goods and drew up an activity plan. Understanding the need for a practical solution, I decided to eliminate the product and table stands from our merchandise lineup.  Instead, I opted for pins, tote bag, cold food storage containers and mugs.  These items not only align with the practical needs of our products but also serve as functional and attractive merchandise that our customers can use daily.

Skateboard

Figure1.1 ：Skateboard

Figure1.2 ：Skateboard

Figure1.3 ：Skateboard

At the stadium, there is a skateboard venue for customer service to play or perform.

Use the brand's classic color scheme with the front and back logos.

Paper and cloth bags

Figure1.4 ：Paper and cloth bags

Figure1.5 ：Paper and cloth bags

Figure1.6 ：Paper and cloth bags

Figure1.7 ：Paper and cloth bags

Paper bags and cloth bags as gifts, after purchasing products can choose one as a gift.

Recliner and pillow

Figure1.8 ：Recliner and pillow

Figure1.9 ：Recliner and pillow

After purchasing the product or finishing the exercise in the sports arena, you can rest on the lounge chair in the rest area or watch the skateboard show.

restaurant car

Figure1.10 ：restaurant car

restaurant car is the most important part of the whole activity. Customers can buy on-site products or semi-finished products at the restaurant car, and they can also see the production process of products while waiting.

Promotional flow measurement

Highway billboard

Figure1.11 ：Highway billboard

There are always some large billboards on the highway to everywhere, usually people will always notice this advertisement when driving, and it is more convenient to know the activity and location.

Final document

FEEDBACK

Products need to be unified and related, such as the designation of a product, other products should be able to work with it.

REFLECTIONS

In this task, we need to expand it according to the packaging and style formulated in project 2. Because my project 2 style is relatively simple, I spent more time on this task. When making the activity plan, I thought of many products related to the product, but I could not connect them, so I rethought many versions, and unified and coordinated through life experience to connect each product. Through this task, I learned how to make and complete the design of commodity brands.