Publishing Design - Task 2

Publishing Design - Task 2

Ke Bo Zhi / 0362533
Bachelor of Design (Hons) in Creative Media 
Task 2

INSTRUCTIONS


LECTURE 

Printing

1.Editorial stage

2.Design stage

3.Production stage

Printing Process

Understanding printing process will keep the art director from asking the impossible of the printer. Printer, editor and art director often need to discuss about production needs, limitations, cost, and timelines of printing.

Types of Printing Process:

Digital Printing:

It allows for on-demand printing, printed using large-format inkjet printers and higher cost per page.

Letterpress Printing:

The oldest of traditional printing techniques in which many copies of an image are produced by repeated direct impression of an inked, raised surface against sheets or continuous roll of paper.

Offset Printing:

It is a process which uses an etched thin, flexible metal plate that fits to a curved cylinder and this type of printing can be printed in many types of surfaces. Uses CMYK and spot colors.

Advantages: 

Consistent high image quality, quick and easy production of printing plates.

Die Cut Printing:

Involves the use of metal dies constructed of knife-edge cutting blades formed into a pattern or die.

Embossed Printing:

The creation of a raised 3D design on paper and can be done on plain paper or combined with ink, images, or foil for special effects.

(Special Effect = Time + Cost)

Choosing Paper

Magazine

Facing a much wider choice of paper stocks. During economy crisis, some magazine change paper choice in order to save cost.

Book paper - a paper that is specifically designed for the publication of printed books.

Bond paper - strong, durable paper which is suitable for electronic printing.

Consideration on choosing paper:

1.Weight of paper

2.Feels of the paper

3.The suitability of the paper

Task 2 

Content Generation


In this task, we need to complete an article of about 3000 words and complete the layout, make the cover and illustration. In the first typesetting exercise, we roughly completed the construction of the article by ourselves and began the formal typesetting of the article after the end of the course.

My theme is about my hometown and the place where I live now, because my hometown is in the countryside, there are many fields and mountains, so I choose green as the main color of my cover.


Figure1.1:cover

For the illustrations in the article, I chose real photos as my illustrations. I asked my family members for some pictures that could represent my hometown, whether it was about buildings, landscapes or some iconic landmarks.


Figure1.2:illustration


Figure1.3:illustration


Figure1.4:illustration


Figure1.5:illustration


Figure1.6:illustration


Figure1.7:illustration


Figure1.8:illustration


Figure1.9:illustration


Figure1.10:illustration


Figure1.11:illustration


Figure1.12:illustration


Figure1.13:illustration


Figure1.14:illustration


Figure1.15:illustration


Figure1.16:illustration

FEEDBACK

Try some composition and layout, pay attention to the formatting of the article and keep each line aligned, so that the article will look neater.

REFLECTION

Experience

In this task, I learned a lot of knowledge about publishing design, such as typesetting and article alignment, which can also be used when designing other things or documents. This can make the whole work neat and more beautiful. Although I was not sure what to do at the beginning, Mr. Hijjaz always encouraged me and gave me some professional advice, which made me feel confident and determined the direction of the design.

Observations

In this task, I borrowed many books from the library and learned the basic structure and content of books. I also gained a lot from studying these books. This study also helped me complete the layout of the final task, and the whole process was very fresh. After completing the task, I felt very happy to have the opportunity to design my own book.

Findings

I met many difficulties in designing the illustrations at the beginning, but with the encouragement of Mr. Hijjaz, I chose to complete this task with real photos. In general, this task was a good experience, and I also found that the knowledge I learned could be well applied in other places, which gave me a great sense of accomplishment.

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